An engagement ring is a big purchase, and timing it just right can make a big difference in both cost and selection. While love knows no timeline, the engagement ring market does, and being aware of industry trends and shopping strategies can help you save money and secure the perfect ring. Continue reading to discover more tips on how to make this important decision with confidence.
Best Time of Year to Buy an Engagement Ring
Certain times of the year are known for offering discounts on engagement rings. The winter holiday season, in particular, sees an uptick in proposals, leading to competitive deals. Shopping during these periods can help you find high-quality rings at a reduced price. Be mindful that demand is higher during the holiday season so extended wait times are inevitable. However, waiting for a sale isn’t the only strategy. For a less crowded shopping experience and greater inventory options, consider buying during off-peak times.
After the holiday rush, there are often significant discounts to make room for new designs. February and March are great months to take advantage of these markdowns and enjoy the benefits of a quieter in-store atmosphere.
Summer months (June-August) can be an excellent time to buy if you’re looking for a more relaxed shopping experience. With fewer people shopping compared to the holiday rush, there may be more time for you to explore options, compare styles and get advice. However, since there are fewer sales during this time, it’s not the best for scoring big discounts.
Shop luxury trunk collections from our top designers at exceptional prices during our semi-annual Yes! Events, held every March and October.
How Long Does a Custom Engagement Ring Take?
If you’re considering a custom design, timing becomes even more critical. Crafting a made-to-order engagement ring often takes weeks or even months, depending on the complexity of the design. Start the process early to guarantee the ring is completed in time for your proposal.
Another important factor in timing your purchase is your financial readiness. Engagement rings are a significant expense, so planning your budget ahead of time is crucial. By giving yourself ample time, you can explore financing options and save up for your desired ring. This ensures that you can make a meaningful purchase without causing undue financial stress. Borsheims offers flexible payment methods, including buy now pay later engagement rings, making it easier than ever to manage the expense.
The popularity of certain materials, gemstones and designs can impact the timing of your purchase. For example, trends in diamond cuts or colored gemstones like sapphires or emeralds may influence demand and availability. Explore lab-grown diamonds as a cost-effective alternative to traditional mined diamonds. Staying informed about market trends allows you to anticipate fluctuations in price and inventory, helping you make a purchase at the most opportune moment.
In the end, there’s no universally “perfect” time to buy an engagement ring. Trust your instincts, take your time and cherish the moment when you find the one. With proper planning, you’ll be able to balance personal readiness with market trends to make a smart, timely purchase. Whether your proposal is months or years away, starting early provides peace of mind and ensures the ring you choose is everything you envision.
